The market share gap continues to narrow between the best-selling Juul e-cigarette and the No.2 Vuse, according to Nielsen’s latest analysis of convenience store data.
The report covers the four-week period ending September 11.
Nielsen determined that Vuse had a 33% market share, up from 32.3% in the previous report.
Meanwhile, Juul was at 40.8%, down from 40.9% in the previous report.
NJoy was 3.3%, down from 3.5%, while Fontem Ventures’ blu eCigs were at 2.4%, up from 2.5%.
Overall, e-cigarette sales rose 2% in the last four-week period, up from a 5.2% increase the previous report.
Overall e-cigarette sales volume growth has been declining since Nielsen’s August 10, 2019 report, when it was up 60.2% year-over-year.
Overall, e-cigarette sales have fallen since February 2020, when the Food and Drug Administration implemented its latest round of tougher product regulations, including limiting closed-pod flavors to menthol and tobacco.
These restrictions primarily required manufacturers of cartridge-based electronic cigarettes, such as Juul Labs Inc., Reynolds Vapor, NJoy and Fontem, to cease manufacturing, distributing and selling âunauthorized flavorsâ in February 2021, or risk being threatened. take enforcement action.