After the July shows, TAAT ™ has already closed 68 new

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LAS VEGAS and VANCOUVER, British Columbia, August 6, 2021 (GLOBE NEWSWIRE) – TAATâ„¢ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that independent of sales from its usual channels, the company closed a total of 68 new initial purchase orders from contacts made at two Las Vegas trade shows where the company exhibited in late July 2021, with additional buyer leads currently in the pipeline. TO The HQ event, a trade show specializing in lifestyle products held at Caesars Palace, votes from participating buyers recognized TAAT â„¢ as the Best New Product at the show, as well as the second place winner for the Best of Show award. TAAT â„¢ also exhibited at FIELDS Las Vegas the following week, a much larger trade show with more emphasis on tobacco products, which sold out in exhibitor spaces long before the opening day of the event. These two events were the company’s first appearances at a B2B convention after the launch of TAAT â„¢ in Q4 2020, and the company plans to exhibit at several more trade shows in 2021.

In a dated press release July 16, 2021, the company detailed its progress in setting up its new facility in the Las Vegas, Nevada area, which is expected to launch this month and will significantly increase the bandwidth to produce TAAT’s Beyond Tobacco â„¢ base material â„¢. In order to optimize order processing, the Company has more than tripled the size of its distribution station in its new facility compared to its original site on West Post Road. The company anticipates that it will begin to benefit from these facility expansions as more TAAT â„¢ orders are placed following trade shows in addition to wholesale and direct-to-consumer sales to smokers aged 21 and over. as part of the Company’s existing marketing initiatives. .

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/bb769832-9fc9-4407-9d11-09baeb0e25e6

TAAT â„¢ CEO Setti Coscarella was at the company’s booth for the CHAMPS Las Vegas show July 27-30, 2021. Video footage from the show featuring TAAT â„¢ can be viewed by clicking here.

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

As a result of these POs, the total number of US retailers offering TAAT â„¢ has grown to around 500 outlets, reflecting significant near-term growth from around 300 outlets recorded in mid-July 2021. The TAAT â„¢ store locator map shown below from the company Try TAAT Web page (http://trytaat.com) shows a well-established business footprint in areas of the eastern United States around urban centers, including Cincinnati (301,000 people), Columbus (878,000 people), Chicago (2.71 million people) and Atlanta (488,000 inhabitants).

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fd4d2e15-ea23-40b4-971c-6ae69a19330b

As of early August 2021, TAAT â„¢ is sold in approximately 500 stores in the United States, which represents significant near-term growth compared to approximately 300 stores by mid-July 2021. Through its wholesale partners , the Company has established presence around urban centers such as Cincinnati, Columbus, Chicago and Atlanta.

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT ™ CEO Setti Coscarella commented: “Around the same time last year, I was in my first week with TAAT ™ after stepping down from Philip Morris International as Senior Strategist… and not only were we still focused on perfecting TAAT ™ and Beyond Tobacco. ™ At the time, there were also no trade shows or in-person events where we could showcase the product to marketing partners prior to launch. Despite this limitation, we were able to place TAAT ™ in hundreds of stores in multiple states, launch our e-commerce platform making TAAT ™ available to the majority of US smokers aged 21 and over, and land our first international purchase order from a wholesaler who distributes in the UK and Ireland. At the end of July, we had our first two shows since the launch of TAAT ™, and we are more than delighted to have closed these 68 initial purchase orders as a direct result of the connections we made at these events, many of which we plan to convert to repeat orders based on TAAT ™ performance since its launch in Q4 2020. ”

On behalf of the Board of Directors of the Company,

TAATâ„¢ WORLDWIDE ALTERNATIVES INC.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT â„¢ Investor Relations
1-833-TAAT-United States (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE (“CSE”) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS COMMUNICATION, NOR THE CSE REGULATORY SERVICE PROVIDER.

About TAATâ„¢ Global Alternatives Inc.

The Company has developed TAAT â„¢, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in the “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT â„¢ is Beyond Tobacco â„¢, a proprietary blend that undergoes a patent pending refinement technique that makes its scent and taste resemble tobacco. Under the leadership of management with the “Big Tobacco” pedigree, TAAT â„¢ was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself in the $ 814 billion mark.1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The Global Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes” , “Intention”, “” anticipates “or” does not anticipate “, or” believes “, or variations of these words and expressions or states that certain actions, events or results” could “,” could “,” would “,” could “or” would “be taken, occur or be achieved. Forward-looking information contained in this press release includes statements regarding the expected performance of TAAT â„¢ in the tobacco industry, in addition to the following : Potential additional purchase orders from leads obtained at trade shows in July 2021, continued potential business performance of TAAT â„¢ in the US Forward-looking information reflects current management expectations based on the information currently available and are subject to a number of risks and uncertainties which may cause the results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, such information should not be relied on unduly and no guarantee can be given that such events will occur within the time limits disclosed or in the future. all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , unless required by applicable law.

The statements contained in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. Because everyone is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or guarantee can be made as to the effects of the Company’s products on the health and well-being of an individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third party entities (or their respective offerings with brand names) generally in reference to (i) the relationship between the Company and third party entities mentioned in this release and / or (ii ) the client / supplier / service provider parties whose relationship with the Company is / are mentioned in this press release. All rights to these trademarks are reserved by their respective owners or licensees.

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Information relating to investor relations firms retained by TAAT â„¢ Global Alternatives Inc. can be viewed under the Company’s profile on http://sedar.com.


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